BOUTIQUE WEEK: Marketing

 I can’t believe we’re almost through Boutique Week!  I had so much fun sharing my tips with you. Today we’re going to talk about marketing - and I don’t mean your normal marketing. I’m talking about stepping it up a few notches, because I’m super extra. 

If you search on google for “marketing ideas for online boutiques”, the first post of advice is to offer deals on a regular basis. I swear, I can’t make this stuff up. This is awful advice! By doing this, all you do is train your customers to wait for sales and to never pay full price. And that is not what you want! How about some real advice? 

  1. Birthday club! Who doesn’t love a shout out on their birthday?! You can make this super simple by just sending out an email with a coupon code each month for that month’s birthdays.  But if you’re extra like me, that’s just not gonna cut it. You can send super fun birthday postcards with coupon codes to make sure your business is right up in your customers’ faces, plus it adds an awesome personal touch that big box retailers just don’t do. 
  2. Style guides. There are a lot of people out there who love fashion, but have no idea how to put outfits together. This is what makes your job as a boutique owner so fun! Take on the role of a stylist and create some really quick, simple style guides to add value to your business and peak the interest of your customers. Create them seasonally, for special occasions, and for holidays to keep content and inventory fresh. 
  3. Let your customers “behind the scenes”. You would be surprised at how many people secretly wonder what it’s like to be a boutique owner - so give them a little look! Show them around your office, go live while packaging orders, and make a vlog showing off a full day in your shoes as a business owner. You’d be surprised at how many people are truly interested. 
  4. Upsell. Do you have the perfect top to match the skirt she just bought? Show it off! Don’t be afraid to help people match outfits. This goes hand in hand with tip #2, only in real-time. You can even add things like this to your online store so it will recommend items automatically.  

There are are so many options when it comes to marketing, but it all comes down to consistency. If you’re not all up in people’s faces all the time, you’re missing out on potential sales and customer loyalty. 

Be sure to stick around for the last day of boutique week (insert sad face here) tomorrow! I’ll be talking all about social media and how to target the right people. You know, the ones that don’t complain about your prices? Don’t miss it!

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