I get it. Committing to branding can be a scary thought. I mean, it’s like getting married, right?
Wrong. Committing to branding does not mean you have to stay with the same logo forever. Look at even Fortune 500 companies like Walmart, Coca-Cola, and Pepsi. They’ve all updated and revamped, and you can too.
But you need to take that first step. And I know you’re probably sitting there, thinking, “no, I don’t. My business is fine the way it is. Why do I need a professional logo anyway?”
Because it is an investment in your business. Is your business attracting the right people? Or are you finding yourself surrounded with people complaining about your prices? If you are hearing “I would never pay that much,” or “No thanks, my friend’s friend Sally can make that for me cheaper,” then you are not attracting the right people. Establishing a brand helps draw in the right crowd that wants to spend their money with you. Stop wasting time with the people that don’t.
Another reason to establish a good brand: it sets you apart. We live in a world where I can go on Google and search for a shirt and have one million shirts pop up. But if I go to your website and feel like I just jumped on the Hot Mess Express, I’m going to click out of there so fast you want ever know I was there (unless you’re looking at your analytics, which you should be).
There are thousands of knock off, poor quality, over seas sites all over social media. You don’t want to have sub-par branding that makes people question if you’re one of them.
I get why you’re hesitant in investing money like this, but it can truly make all the difference.
What are you waiting for? Let’s chat.